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	<title>Shelley Pearson&#039;s Franchise Blog</title>
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	<description>An insider&#039;s view on franchising...ups and downs</description>
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		<title>Shelley Pearson&#039;s Franchise Blog</title>
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		<title>How You Can Contribute to Fostering Global Business Confidence</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/09/20/how-you-can-contribute-to-fostering-global-business-confidence/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/09/20/how-you-can-contribute-to-fostering-global-business-confidence/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 13:03:39 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[The Franchise Market]]></category>
		<category><![CDATA[Banks]]></category>
		<category><![CDATA[business confidence]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[efficient working]]></category>
		<category><![CDATA[growth support]]></category>
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		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=333</guid>
		<description><![CDATA[Confidence is an elusive concept, yet it defines how we move forward and by how much, doesn&#8217;t it? Being a specialist in the field of &#8220;small business&#8221; which is what franchising is at the end of the day &#8211; I &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/09/20/how-you-can-contribute-to-fostering-global-business-confidence/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=333&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>3 Ways to Build Your Business to Franchise It</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/08/26/3-ways-to-build-your-business-to-franchise-it/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/08/26/3-ways-to-build-your-business-to-franchise-it/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 07:00:17 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business modelling]]></category>
		<category><![CDATA[Franchise Finance]]></category>
		<category><![CDATA[Franchising Business Practice]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[The Franchise Market]]></category>
		<category><![CDATA[Banks]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[efficient working]]></category>
		<category><![CDATA[ethical business]]></category>
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		<category><![CDATA[franchisee retention]]></category>
		<category><![CDATA[growth support]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=320</guid>
		<description><![CDATA[If there is anything that this recession has taught me as a franchise consultant &#8211; its that if people were afraid to grow before, they are damn near petrified to do it during a recession. Its such a pity &#8211; &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/08/26/3-ways-to-build-your-business-to-franchise-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=320&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Millennials &#8211; A Potential Pot of Gold for Franchisors</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/06/23/potofgoldforfranchisors/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/06/23/potofgoldforfranchisors/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 07:00:21 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Franchise Recruitment]]></category>
		<category><![CDATA[Franchising Business Practice]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Great Franchisors]]></category>
		<category><![CDATA[New world franchising]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[franchisee recruitment]]></category>
		<category><![CDATA[franchisee retention]]></category>
		<category><![CDATA[smart working]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=300</guid>
		<description><![CDATA[I never really understood the term &#8216;millennials&#8217; until I read this BNET (The CBS Interactive Business Network) blog article from Andrew Tilin aptly titled &#8220;What is a Millennial?&#8221;. Now, with his thoughts on what a cultural shift the emerging millennials &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/06/23/potofgoldforfranchisors/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=300&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Economist Online Fairs Presents: The Economist&#8217;s Franchise Fair</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/06/21/economist-online-fairs-presents-the-economists-franchise-fair/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/06/21/economist-online-fairs-presents-the-economists-franchise-fair/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 14:16:43 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Franchise Events]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[franchise shows]]></category>
		<category><![CDATA[franchisee recruitment]]></category>
		<category><![CDATA[growth support]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=311</guid>
		<description><![CDATA[A GUEST POST by Elizabeth Pace, Marketing  &#38; Online Fairs. The Economist Group (New York) __________________________________ If you are thinking about investing in a franchise, The Economist’s online Franchise Fair provides a unique opportunity to meet a variety of franchisers &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/06/21/economist-online-fairs-presents-the-economists-franchise-fair/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=311&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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	</item>
		<item>
		<title>Celebrity Franchisees: Opportunity or Challenge?</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/05/25/celebfranchisees-opportunityorchallenge/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/05/25/celebfranchisees-opportunityorchallenge/#comments</comments>
		<pubDate>Wed, 25 May 2011 07:00:11 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business location]]></category>
		<category><![CDATA[Franchise Recruitment]]></category>
		<category><![CDATA[Great Franchisors]]></category>
		<category><![CDATA[New Franchising]]></category>
		<category><![CDATA[The Franchise Market]]></category>
		<category><![CDATA[The Funny Side]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[celebrity franchisee]]></category>
		<category><![CDATA[jimmy buffet]]></category>
		<category><![CDATA[kevin faulk]]></category>
		<category><![CDATA[krispy kreme]]></category>
		<category><![CDATA[magic johnson]]></category>
		<category><![CDATA[multiple franchise owner]]></category>
		<category><![CDATA[venus williams]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=294</guid>
		<description><![CDATA[I read a recent post in Advertising Age which talked about how there is a big trend for celebrities buying into franchises in the USA. At first I was quite taken aback and thought &#8211; what on earth? One major &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/05/25/celebfranchisees-opportunityorchallenge/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=294&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">table</media:title>
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		<title>Top Tips: Capturing Your Winning Formula</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/04/27/top-tips-capturing-your-winning-formula/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/04/27/top-tips-capturing-your-winning-formula/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 07:00:37 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Business modelling]]></category>
		<category><![CDATA[Franchising Business Practice]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[efficient working]]></category>
		<category><![CDATA[growth support]]></category>
		<category><![CDATA[replication tips]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[winning formula]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=281</guid>
		<description><![CDATA[One of the very first questions I ask my prospective franchisor clients is &#8216;What is Your Winning Formula?&#8217;&#8230;.and generally I get a blank look in return! That&#8217;s ok though, because that is a normal response. How many of us business &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/04/27/top-tips-capturing-your-winning-formula/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=281&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Find Your Pizzazz Magnet</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/03/23/findyourpizzazzmagnet/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/03/23/findyourpizzazzmagnet/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 07:00:40 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Franchise Recruitment]]></category>
		<category><![CDATA[Franchising Business Practice]]></category>
		<category><![CDATA[Great Franchisors]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[The Franchise Market]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[ethical business]]></category>
		<category><![CDATA[franchisee motivation]]></category>
		<category><![CDATA[franchisee recruitment]]></category>
		<category><![CDATA[franchisee retention]]></category>
		<category><![CDATA[growth support]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=271</guid>
		<description><![CDATA[If there is anything that the economic climate over the last few years has taught us &#8211; its that you have to hold on to the people who are incremental to keeping your business going. Problem is&#8230;which business owners are &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/03/23/findyourpizzazzmagnet/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=271&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Being a Franchise Consultant &#8211; A True Story</title>
		<link>http://expertfranchiseguide.wordpress.com/2011/02/24/being-a-franchise-consultant-a-true-story/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2011/02/24/being-a-franchise-consultant-a-true-story/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 08:22:18 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[The Funny Side]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[franchise consultant]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=255</guid>
		<description><![CDATA[While pondering and flicking through my gazillion blog and newsfeeds to find something to &#8216;refresh&#8217; you with, I came to a realisation: I am brain boggled. What does this mean? Well, I am quite literally overwhelmed with information, emails, proposals, &#8230; <a href="http://expertfranchiseguide.wordpress.com/2011/02/24/being-a-franchise-consultant-a-true-story/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=255&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Information Overload</media:title>
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		<media:content url="http://expertfranchiseguide.files.wordpress.com/2011/02/mother-goose.jpg" medium="image">
			<media:title type="html">mother goose</media:title>
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		<title>Franchising Going Digital?</title>
		<link>http://expertfranchiseguide.wordpress.com/2010/12/20/franchising-going-digital/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2010/12/20/franchising-going-digital/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 08:23:19 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[New Franchising]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Technology]]></category>
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		<category><![CDATA[franchisee business]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://expertfranchiseguide.wordpress.com/?p=246</guid>
		<description><![CDATA[I knew it would come, in fact, I was waiting for one of my news feeds to have brought me a story about it a long time ago. An American serial entrepreneur, Jim Piccolo, has not only jumped into the &#8230; <a href="http://expertfranchiseguide.wordpress.com/2010/12/20/franchising-going-digital/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=246&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">JimPiccolo</media:title>
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		<title>Recruit SMART, Grow SMARTER</title>
		<link>http://expertfranchiseguide.wordpress.com/2010/11/22/recruit-smart-grow-smarter/</link>
		<comments>http://expertfranchiseguide.wordpress.com/2010/11/22/recruit-smart-grow-smarter/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 10:26:06 +0000</pubDate>
		<dc:creator>Shelley Pearson</dc:creator>
				<category><![CDATA[Franchise Recruitment]]></category>
		<category><![CDATA[Franchising Business Practice]]></category>
		<category><![CDATA[Worthy Franchisees]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[franchise]]></category>
		<category><![CDATA[franchise marketing]]></category>
		<category><![CDATA[franchisee interview]]></category>
		<category><![CDATA[franchisee recruitment]]></category>
		<category><![CDATA[franchisee retention]]></category>
		<category><![CDATA[franchisor practice]]></category>
		<category><![CDATA[smart working]]></category>
		<category><![CDATA[value]]></category>

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		<description><![CDATA[One of the (many) things I do harp on about to new prospective franchisors is: be specific and very clear about what a good franchisee looks like and then go out and with the precision aim of an assassin&#8230;.find them, &#8230; <a href="http://expertfranchiseguide.wordpress.com/2010/11/22/recruit-smart-grow-smarter/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=expertfranchiseguide.wordpress.com&amp;blog=5828118&amp;post=237&amp;subd=expertfranchiseguide&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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