Tag Archives: rogue franchisors

Think Smarter, Reap the Rewards

What I love about the economic climate at the moment is that people who should not have been raking in the dosh in recent years – are now finding it very hard to stay in the game.

The great thing about an economy tightening up is that everything that was taken for granted (like money growing on trees and houses always increasing in value) suddenly becomes a valuable commodity and people’s priorities start to shift. Focus swivels back to values and needs.

For franchisors who didn’t spend a lot of time qualifying the individuals that they brought on board as new franchisees, will start to pay the price because:

(a) they didn’t make sure those people had the skills to survive tight business climates; and

(b) they weren’t specific at all about where those people come from.

Unethical franchisors would have been making their money on signing up anyone with a pen, and now is when the universe will start to repay them.

A smart franchisor would really be checking out which avenues are not being targetted enough, and making sure that their qualification criteria are up to scratch. I am still amazed at the ‘boxed mentality’ some new (and old) franchisors have about where they recruit franchisees from and what they ‘look’ like. This is 2009 – do not let stereotypes blind you to the possibilties out there. Remember there are some key groups that have a lot to offer:

(a) People who fall into the 50+ category

(b) Women

(c) Ethnic Minorities

(d) Disabled

And a whole host of others!

I want to knock my head several times with a wooden spoon when I hear franchisors tell me that their offering would only suit an individual who is : male; ambitious; from a sales background and entrepreneurial (i.e. ‘just like me’…er them).  And don’t you worry I get the opposite too with particular franchised businesses that society would dictate are only ‘for women’ and the franchisor has been completely blinded to the opportunities that men can bring to the table.

Ladies, gents and cross-dressers (hey…you never know!)…let’s step up the game a bit. People need business opportunities and they need income – start playing the game and lets get the economy winded up again…ethically and sustainably.

Negativity for the Franchise Model

Today I came across a site that really just raised the level of negativity towards Franchising. I find it quite interesting when individuals have a whole lot to say, but not much to say – if that makes sense.

The UK market is not regulated. Full stop. That unfortunately creates the space for nonsense – much like children who have never learnt the word  ‘No’. I agree that there is a lot that needs to be done in order to secure the market place – especially for the uninformed prospective franchisee, and to be honest the premise behind most of my work is that I set about trying to educate the man on the street about the model.

I’m not an advocate for franchising, however I am an advocate of GOOD franchising. Ethical business practice is one of the sole defining factors of a successful franchise model – and I mean this from both the franchisor and franchisee sides to the coin. I have been privy to more than one unethical franchisee in my time, its not just franchisors!

I’m tired of the ‘moanie minnies’….if they are going to throw more negativity into the pot – how is the industry ever going to come straight? My suggestion is: Buck up, muck in and help where you can to bring the children in line…i.e. start changing things from the inside…don’t stand outside the fishbowl and giggle and laugh while the fish keep swimming in circles.